UI / UX Design
Veepee Internal Tools: Designing for Scale and Control
Redesigning critical internal SaaS tools to improve security, efficiency, and operational clarity across teams.
Year
2022-2025
Industry
E-commerce/Tech
Client
Veepee
Role
Product Designer
0%
0%
reduction in manual operations - streamlined workflows across CRM and governance tools
0x
0x
faster task completion - simplified flows for access management, campaign setup, and budgeting
0%
0%
reduction in security risk - centralized IAM system with full traceability of access rights
0%
0%
reduction in manual operations - streamlined workflows across CRM and governance tools
0x
0x
faster task completion - simplified flows for access management, campaign setup, and budgeting
0%
0%
reduction in security risk - centralized IAM system with full traceability of access rights
0%
0%
reduction in manual operations - streamlined workflows across CRM and governance tools
0x
0x
faster task completion - simplified flows for access management, campaign setup, and budgeting
0%
0%
reduction in security risk - centralized IAM system with full traceability of access rights
Problem
At Veepee, a large part of the operational efficiency relies on internal tools used daily by multiple teams. I worked across several of these products—IAM, CRM, and governance tools—each with different challenges but a shared issue: they were slowing teams down.
IAM processes were manual, fragmented, and lacked traceability, creating security risks
CRM workflows were complex, slow to execute, and difficult to onboard new users
Governance tools were outdated, error-prone, and inefficient for critical monthly processes
Across all tools, the common issue was operational friction—systems that required too much effort to perform essential tasks.
The goal was to redesign these tools to improve reliability, reduce manual work, and make them scalable for a growing organization.
Solution
I worked as a Product Designer across multiple product teams:
Led UX improvements and flow redesigns
Collaborated with product managers and engineers
Contributed to aligning patterns across tools
My role focused on making complex systems usable and scalable:
Designed a centralized IAM tool to manage access rights with clear ownership, traceability, and lifecycle management
Simplified CRM workflows to support multi-channel and multi-market campaigns, reducing setup complexity
Refactored governance tool flows, removing legacy features and improving speed and reliability
Introduced clearer structures and consistent patterns across tools to reduce cognitive load
Challenge
The main challenges were:
Working within complex and rigid existing data structures
Balancing security, flexibility, and usability in IAM design
Simplifying legacy-heavy tools without disrupting critical operations
Each decision required prioritizing clarity while respecting technical constraints.
Summary
This work stands out by addressing operational systems often overlooked in design. Instead of focusing on surface-level improvements, the impact came from making complex internal tools usable at scale.
More reliable and secure access management processes
Faster execution of CRM campaigns across markets
Reduced errors and improved efficiency in budgeting workflows
Lower onboarding friction for new users
UI / UX Design
Veepee Internal Tools: Designing for Scale and Control
Redesigning critical internal SaaS tools to improve security, efficiency, and operational clarity across teams.
Year
2022-2025
Industry
E-commerce/Tech
Client
Veepee
Role
Product Designer
0%
0%
reduction in manual operations - streamlined workflows across CRM and governance tools
0x
0x
faster task completion - simplified flows for access management, campaign setup, and budgeting
0%
0%
reduction in security risk - centralized IAM system with full traceability of access rights
0%
0%
reduction in manual operations - streamlined workflows across CRM and governance tools
0x
0x
faster task completion - simplified flows for access management, campaign setup, and budgeting
0%
0%
reduction in security risk - centralized IAM system with full traceability of access rights
0%
0%
reduction in manual operations - streamlined workflows across CRM and governance tools
0x
0x
faster task completion - simplified flows for access management, campaign setup, and budgeting
0%
0%
reduction in security risk - centralized IAM system with full traceability of access rights
Problem
At Veepee, a large part of the operational efficiency relies on internal tools used daily by multiple teams. I worked across several of these products—IAM, CRM, and governance tools—each with different challenges but a shared issue: they were slowing teams down.
IAM processes were manual, fragmented, and lacked traceability, creating security risks
CRM workflows were complex, slow to execute, and difficult to onboard new users
Governance tools were outdated, error-prone, and inefficient for critical monthly processes
Across all tools, the common issue was operational friction—systems that required too much effort to perform essential tasks.
The goal was to redesign these tools to improve reliability, reduce manual work, and make them scalable for a growing organization.
Solution
I worked as a Product Designer across multiple product teams:
Led UX improvements and flow redesigns
Collaborated with product managers and engineers
Contributed to aligning patterns across tools
My role focused on making complex systems usable and scalable:
Designed a centralized IAM tool to manage access rights with clear ownership, traceability, and lifecycle management
Simplified CRM workflows to support multi-channel and multi-market campaigns, reducing setup complexity
Refactored governance tool flows, removing legacy features and improving speed and reliability
Introduced clearer structures and consistent patterns across tools to reduce cognitive load
Challenge
The main challenges were:
Working within complex and rigid existing data structures
Balancing security, flexibility, and usability in IAM design
Simplifying legacy-heavy tools without disrupting critical operations
Each decision required prioritizing clarity while respecting technical constraints.
Summary
This work stands out by addressing operational systems often overlooked in design. Instead of focusing on surface-level improvements, the impact came from making complex internal tools usable at scale.
More reliable and secure access management processes
Faster execution of CRM campaigns across markets
Reduced errors and improved efficiency in budgeting workflows
Lower onboarding friction for new users
UI / UX Design
Veepee Internal Tools: Designing for Scale and Control
Redesigning critical internal SaaS tools to improve security, efficiency, and operational clarity across teams.
Year
2022-2025
Industry
E-commerce/Tech
Client
Veepee
Role
Product Designer
0%
0%
reduction in manual operations - streamlined workflows across CRM and governance tools
0x
0x
faster task completion - simplified flows for access management, campaign setup, and budgeting
0%
0%
reduction in security risk - centralized IAM system with full traceability of access rights
0%
0%
reduction in manual operations - streamlined workflows across CRM and governance tools
0x
0x
faster task completion - simplified flows for access management, campaign setup, and budgeting
0%
0%
reduction in security risk - centralized IAM system with full traceability of access rights
0%
0%
reduction in manual operations - streamlined workflows across CRM and governance tools
0x
0x
faster task completion - simplified flows for access management, campaign setup, and budgeting
0%
0%
reduction in security risk - centralized IAM system with full traceability of access rights
Problem
At Veepee, a large part of the operational efficiency relies on internal tools used daily by multiple teams. I worked across several of these products—IAM, CRM, and governance tools—each with different challenges but a shared issue: they were slowing teams down.
IAM processes were manual, fragmented, and lacked traceability, creating security risks
CRM workflows were complex, slow to execute, and difficult to onboard new users
Governance tools were outdated, error-prone, and inefficient for critical monthly processes
Across all tools, the common issue was operational friction—systems that required too much effort to perform essential tasks.
The goal was to redesign these tools to improve reliability, reduce manual work, and make them scalable for a growing organization.
Solution
I worked as a Product Designer across multiple product teams:
Led UX improvements and flow redesigns
Collaborated with product managers and engineers
Contributed to aligning patterns across tools
My role focused on making complex systems usable and scalable:
Designed a centralized IAM tool to manage access rights with clear ownership, traceability, and lifecycle management
Simplified CRM workflows to support multi-channel and multi-market campaigns, reducing setup complexity
Refactored governance tool flows, removing legacy features and improving speed and reliability
Introduced clearer structures and consistent patterns across tools to reduce cognitive load
Challenge
The main challenges were:
Working within complex and rigid existing data structures
Balancing security, flexibility, and usability in IAM design
Simplifying legacy-heavy tools without disrupting critical operations
Each decision required prioritizing clarity while respecting technical constraints.
Summary
This work stands out by addressing operational systems often overlooked in design. Instead of focusing on surface-level improvements, the impact came from making complex internal tools usable at scale.
More reliable and secure access management processes
Faster execution of CRM campaigns across markets
Reduced errors and improved efficiency in budgeting workflows
Lower onboarding friction for new users