This project focused on creating a birth announcement for a first child with a clear direction: rustic, minimal, and modern. The goal was to design a piece that feels warm and personal while maintaining a clean, contemporary aesthetic. It also needed to present key birth details clearly without adding visual noise.

The challenge was combining rustic elements like gingham with a minimal, modern design language. Gingham can quickly feel decorative or dated if overused. The work focused on using it with precision to preserve clarity, while ensuring the overall composition remained clean and current.